Don’t be afraid to wander off the beaten path! — As designers, we are always thinking of the future, both near and far. It’s so important to think with an innovative mind and push back against the boundaries of what we think we already know and what we think is considered ‘rationale’ and ‘safe’. The ideation process from this project really challenged me to find inspiration and create something that has never been done before in this market space.

Don’t stop at pain points, understand the hidden human psychology! — From our user research, we found that although users shared common pain points, they still choose to not switch to another music platform (hence, user is successfully retained). We agreed to not just simply stop there, but dive into what is causing and why are users being successfully retained to their current music-streaming platform. By understanding the underlying rationale for our users’ decision-making, we were able to conceptualize a solution that more effectively targets the root factor behind increasing user retention.

Thank you to my Team C³ members: Chloe & Charlene for working together with me on this incredibly fun gamification system! I couldn’t have done this without clashing our creative minds to birth 9 unique ideas (and then narrowing them down to our chosen winner)! Special thank you to Samantha & Alexis from Amazon Music for serving as our team’s mentors and advising us throughout this challenge!